Bidfood UAE

Bidfood UAE is a leading foodservice distributor in the United Arab Emirates, specializing in supplying premium food, beverages, and related products to the hospitality sector.

Originally established in 2003 as Horeca Trade, the company focused on serving the HORECA industry—hotels, restaurants, and cafés—which remains its primary customer base. In 2005, it joined Bidcorp (now part of the global Bidcorp family), rebranding to Bidfood and expanding its operations.

Bidfood UAE offers a comprehensive portfolio of world-leading brands, including S.Pellegrino, Acqua Panna, Lamb Weston, Anchor, Fever Tree, Nutella, and Impossible. Its product range covers proteins, poultry, seafood, dairy, desserts, ready-to-bake items, appetizers, sauces, beverages, and non-food essentials, with a strong emphasis on fresh produce through Bidfresh, including seafood, meat, fruits, and vegetables.

The company operates from its headquarters in Dubai Investment Park 2, Dubai, providing nationwide delivery across the UAE. Bidfood UAE serves a diverse clientele in the foodservice and catering industries, such as hotels, restaurants, cafés, quick-service restaurants (QSRs), cloud kitchens, caterers, entertainment venues, and independent hospitality operators.

In 2021, Bidfood UAE pioneered myBidfood, the first e-distribution platform in the Middle East dedicated to foodservice. This digital solution enables customers to order anytime via a mobile app and website, featuring real-time stock availability, 24/7 live chat support, automatic replenishment, loyalty programs, and estimated times for out-of-stock items. Additionally, Bidfood Home caters to B2C consumers, delivering restaurant-quality products directly to homes across the UAE.

With over 13 distribution centers and 11 offices across the Middle East (including UAE, Saudi Arabia, Oman, and Bahrain), Bidfood UAE supports more than 15,000 customers with over 1 million deliveries. Its commitment to service excellence, driven by food trends and technological innovations, positions it as a key partner for suppliers seeking reliable distribution in the UAE's dynamic food and beverage market.

• Core focus: Food, beverages, and fresh produce for hospitality.
• Key strengths: Extensive brand portfolio, digital ordering platform, nationwide UAE coverage.
• Ideal for suppliers of premium F&B products targeting hotels, restaurants, and caterers.