Buying office > Bim Egypt
Bim Egypt
BİM Egypt operates as part of BİM Birleşik Mağazalar A.Ş., a Turkish retail company specializing in offering a limited range of basic food items and consumer goods at competitive prices. The company's business model is inspired by the German discounter ALDI.
BİM entered the Egyptian market with approximately 300 stores. It provides a variety of products including meat, dairy, bakery items, fruits, and vegetables, as well as non-food items like paper towels and personal care products.
The company focuses on private-label products, ensuring a consistent supply of affordable goods to its customers.
Market Position: BİM's presence in Egypt is significant, competing with local retailers while offering efficient logistics and distribution networks.
Key Product Categories:
- Food and Beverages: Offers a wide range of food items, including fresh produce, meat, dairy products, and bakery goods.
- Non-Food Items: Includes personal care products, paper towels, and other household essentials.
BİM's operations in Egypt are part of a broader strategy to expand across North Africa and the Middle East, leveraging its discount store model to attract price-conscious consumers.
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