Bim Egypt

BIM Egypt is engaged in operating retail stores through its retail shops throughout Egypt, which sell an assortment of 600 products, including a number of private labels.

Its products categories include:

• Sweet grocery (cookies, chocolates, cereals, etc...)
• Savory grocery (salty snacks, oil, canned food, etc...)
• Frozen (fish fingers, chicken, fish, etc...)
• Dairy (butter, cheese, yoghurt, etc...)
• Drinks (soft drinks, juices, etc…)
• Household (detergents, toilet papers, kitchen appliances, etc…)
• Personal Care (diapers, shampoo, body lotion, etc…)

High quality and low prices constitute the basic criteria for defining the product portfolio at BİM. The products offered at the stores are carefully selected to meet the daily basic needs of a household. The BİM family has adopted a detailed and precise working method for selecting and pricing these products. There are 600 products available in-stores, a model which remains in line with the “hard discount” concept. Changes in customer habits and behaviors are reflected in the introduction of new products.