Bim Stores

BİM Morocco operates as the largest discount grocery retailer in the country, following the successful hard-discount retail model pioneered by its parent company BİM Birleşik Mağazalar A.Ş., a well-known Turkish retail company. This model focuses on offering a limited yet high-quality assortment of basic food items, drinks, and consumer goods at competitive prices, appealing to a broad spectrum of customers across Morocco.

Founded in 2009, BİM Morocco has grown steadily to become a principal player in the Moroccan organized retail market. As of the end of 2024, the company operates approximately 789 stores in Morocco, reflecting its aggressive expansion strategy with over 100 new stores opened that year. The chain positions itself primarily in the supermarket and warehouse retail formats, catering to everyday consumer needs with a focus on affordability and accessibility.