Biouty Italy

Biouty S.r.l. is an Italian company specializing in the import, distribution, and marketing of organic and natural beauty products, with a focus on skincare, haircare, and wellness categories.

Founded in 2015 and headquartered at Via Zante 14 in Milano, Lombardia, Biouty operates as an importer, distributor, retailer, and online store within the cosmetics sector.Biouty provides comprehensive services including order management, advanced logistics, marketing, digital marketing, merchandising, category management, and Nielsen data analysis.

The company serves the Grande Distribuzione Organizzata (organized large-scale retail), drugstores, department stores, and normal trade across Italy, contributing to category growth and development.Biouty emphasizes sell-out strategies, consulting, training, and cutting-edge logistics, always prioritizing the modern, conscious consumer.

Its portfolio features exclusive brands in natural and organic lines for hair care, skin care, men's grooming products that refresh and prevent irritations with natural formulations, and certified organic dietary supplements to support nutritional needs.

Biouty maintains strong commercial relationships with major Italian distribution players, ensuring nationwide presence and tailored support to meet client needs in food, drinks, and especially beauty sectors.

As a dynamic S.r.l. incorporated in 2016, operating in the wholesale of perfumes and cosmetics, Biouty positions itself as a 360-degree partner for brands seeking expansion in the Italian market through reliable distribution and retail channels.