Bipa

BIPA Croatia is a leading retail chain specializing in personal care, beauty, and wellness products, operating primarily in Croatia. It is part of the well-established REWE Group, one of Europe's largest retail groups, and serves as a prominent player in the Croatian drugstore market.

Founded originally as a specialist drugstore, BIPA Croatia has expanded significantly and currently operates approximately 139 stores throughout the country. The company employs around 860 people in Croatia, demonstrating a solid national footprint with plans for further growth and expansion.

The BIPA store network offers a broad selection of over 10,000 products encompassing international beauty and home care brands as well as BIPA's own private labels such as LOOK BY BIPA, BI CARE, BI LIFE, BI HOME, and BABYWELL. Key product categories include cosmetics, fragrances, body care, hair care, dental care, health items, baby products, dietary supplements, and household goods, catering to women, men, children, and even pets.

In addition to physical stores, BIPA provides an online shopping platform enabling a convenient digital retail experience. The store layouts and product ranges benefit from synergies with its Austrian counterpart, allowing trends and concept testing across both markets. This strategic cross-market approach supports efficient operations and customer familiarity between Austria and Croatia.

BIPA Croatia places strong emphasis on customer satisfaction, continuous assortment improvement, and providing quality products at affordable prices. The company also engages in social responsibility initiatives, particularly focused on supporting women within the community.

From an operational perspective, BIPA stores in Croatia are equipped with modern climate control technologies like those supplied by Daikin, enhancing both customer comfort and energy efficiency.

Financially, BIPA Croatia's estimated turnover is in the range of 10 to 50 million euros as of the last verified data in 2022, reflecting its established position but still with room for growth in Croatia's retail sector.

Overall, BIPA Croatia is a reputable retail chain combining broad product offerings, multi-channel sales presence, and a commitment to quality and social values, making it a significant partner for manufacturers and suppliers in the FMCG beauty and personal care segments within Croatia.