Birchbox

In the year 2010, two friends namely Katia and Hayley decided to launch the Birchbox business as they were determined to create a better way to shop for beauty products. The retailer’s headquarters is based in New York, United States.

The company conducts their business in the following countries:

• United Kingdom
• France
• Spain
• Belgium

One can find the latest beauty and grooming products which covers the following range:

• Makeup
• Haircare
• Skincare

It is interesting to know that customers get the opportunity to book appointments from Birchbox in order to benefit from hair or makeup services. As of 2014, the firm partnered with Soldsie, a social e-commerce platform based in San Francisco so that they can launch their instagram shop and through this action, customers are able to purchase from Instagram just by leaving a comment on a photo with hashtag #birchboxcart.

The company cooperated with OHL, which provides global supply chain management solutions. Through this step, Birchbox is able to operate an efficient supply chain. Birchbox even partnered with Seko logistics so that the latter may conduct deliveries for orders placed through the Birchbox online shop.