Birchbox France

Previously known as Joliebox, this French startup caught the attention of Birchbox in 2011.

Birchbox France operates as an online shop and is known for its beauty box. In 2017, Birchbox opened its physical shop in Paris where expert salespersons can assist customers.

In 2020, the original founders purchased Birchbox France back from Birchbox. The founders decided to rename the business Blissim.

Blissim is now a fully french-owned company that is still working with the same team and brand partners.

The turnover for 2020 was € 50 million, indicating a growth of 25%.

Under the personal care category, products such as hair care, skincare, face care, etc. can be found.

Some of the brands available include Kerastase Paris, Cacharel, Clarins, etc.

Blissim launched its own brand which is known as LOC (Love of Color) which includes a wide range of makeup products such as eyeshadows and lipsticks.

Blissim’s online shop is accessible on www.blissim.fr

UPDATES ON BLISSIM ON 10/06/2021

It was announced that the company will be venturing on the international market and plans to expand in European countries, starting with Germany, Italy, Scandinavia and Poland.

In 2021, a new lab known as Beauty Story was launched in order to develop sustainable cosmetics and hair care products under Blissim’s private labels. So far there are 4 brands consisting of 13 references. These brands consist of 2 skincare lines and 2 hair care lines:

Imparfaite: a line of face care, makeup, and skincare products
Glime: a brand featuring face care products
Morning Street: a brand of shampoo and conditioner
Speciology: a line of hair care items specifically designed for damaged hair