Boozyshop

Boozyshop is a leading online beauty and personal care retailer based in the Netherlands, founded in cby Maaike. Starting as a small webshop from a bedroom, Boozyshop has grown into a major player in the Dutch e-commerce market, recognized for its extensive range of makeup, skincare, hair care, and beauty accessories. The company is known for offering both international brands and its own exclusive collections, such as Boozyshop-branded makeup brushes, false eyelashes, and skincare products, all at competitive prices. 

The company operates primarily through its flagship website, boozyshop.nl, and also serves the Belgian market via boozyshop.be. Boozyshop’s product range includes over 200 brands, from popular names like Anastasia Beverly Hills, Jeffree Star Cosmetics, NYX, Milani, Catrice, Essence, and many more, catering to a wide variety of budgets and preferences. In addition to third-party brands, Boozyshop has launched its own collections, focusing on transparent makeup and high-quality skincare, further expanding its appeal to beauty enthusiasts.

Boozyshop’s logistics are managed from its warehouse in Hulst, Zeeland, which has been expanded to meet growing demand. The company prides itself on fast delivery, with orders placed before 8:00 PM on weekdays shipped the same day, and next-day delivery in the Netherlands and Belgium. Boozyshop also offers a 14-day return policy, free gifts on orders over €35, and personalized customer service, making the shopping experience convenient and enjoyable. 

The company has received multiple awards, including the ABN Amro Webshop Award four times in the “personal care” category and the Salesforce Webshop Award in Belgium, highlighting its commitment to quality and customer satisfaction. Boozyshop’s revenue in 2024 was approximately US$11 million, with a projected growth rate of 0-5% in 2025. The company employs between 20 and 49 people in the Netherlands and operates a single distribution center, which serves as the main hub for its online operations. 

Boozyshop’s success is built on a combination of a wide product range, competitive pricing, fast delivery, and a strong focus on customer service. The company continues to innovate and expand its offerings, making it a preferred choice for beauty and personal care products in the Netherlands and beyond.