Bora Brasil Group

Bora Brasil is a group formed through the integration of Skala and Lola from Rio operations, bringing together Brazilian hair care brands under a single corporate structure.

Our purpose is to share with the world the beauty expertise born from the diversity and ethnic blending characteristic of the Brazilian people. We create solutions tailored to the distinct needs of various cultural profiles and hair types, celebrating the good humor, joy, and—above all—the creativity and innovation that define the Brazilian lifestyle.

We hold the top spot in volume and the fourth position in value within the Brazilian market for hair treatment and styling products, and we own the leading brand in this segment in Brazil. Our products are found in over 53% of Brazilian households and are sold in 82 countries.