Boutiqaat Group Kuwait

Boutiqaat Group is a Kuwaiti e-commerce leader specializing in beauty, cosmetics, fashion, and luxury products. Founded in 2015, it has quickly grown to become the Middle East's largest social e-commerce platform, uniquely integrating celebrity and influencer endorsements into its online shopping experience. This social element allows customers to shop directly from virtual stores run by popular Gulf and Arab personalities, creating an engaging and highly interactive beauty and fashion hub.

The platform offers access to over 800 international and exclusive in-house brands, encompassing a vast selection of makeup, skincare, fragrances, hair care, personal care, apparel, footwear, and accessories. Boutiqaat’s curated catalog features premium global brands such as HUDA BEAUTY, MAC, ESTÉE LAUDER, BENEFIT, and SHISEIDO along with regional favorites, making it a premier destination for trend-conscious consumers in Kuwait and the broader GCC region.