Karlsberg Brauerei

We are an owner-managed, family-run brewery, so here at Karlsberg, we get to decide what we do. Only if you are free to make your own decisions will you act audaciously and think creatively. Because we are an independent brewery, we create an environment that is conducive to amazing taste. We share a belief in what we do with our owners, the Weber family.

You will only get to be the best if you have the audacity to keep trying different things. This has been our attitude to brewing since 1878. Our knowledgeable brewers never stop combining traditional craftsmanship with audacious creativity and experimentation at the brewing kettle. Our young brew masters in particular are keen to question conventions and keep finding new and inspired ways to create exceptional taste at the brewing kettle. There have been a great many successes, but also some failures. But because they love their job and love brewing at Karlsberg, they keep on creating new products that receive an enthusiastic reception from customers throughout the world.

AUDACITY IS OUR FIFTH INGREDIENT AND IS WHAT GIVES OUR BEER ITS AMAZING TASTE. Our communication is based on “the audacious approach” of our brand positioning. Hops, malt, yeast and water are not enough for us! This is all you need to make a good beer according to the German Beer Purity Law. But here at Karlsberg, we are convinced that there is another ingredient essential to making an amazing beer: audacity. Because you only get outstanding taste if you can be bold with your brewing. Being bold with your brewing is essential to capture the imagination of your audience. Boldness in brewing is essential if you want to spread true happiness. Which is why we were also one of the first to sell beer in cans in 1957, or to mix beer with cola for the first time in 1996. Karlsberg has a reputation in the market as an innovator, and has never been afraid to take audacious steps to consolidate this position.