Care to Beauty

Care to Beauty is a leading Portuguese pure e-retailer specializing in beauty products, founded in 2015. It operates primarily as an online multi-brand retailer focusing on health, hygiene, and beauty products and accessories, with a portfolio exceeding 420 beauty brands and more than 20,000 SKUs. The company's headquarters are located in Funchal, Portugal.

The company serves customers mainly through its online platform, www.caretobeauty.com, extending worldwide shipping for a wide range of skincare, hair care, sun protection, makeup, and dermo-cosmetic products. Care to Beauty offers a curated collection of top international brands including Eucerin, La Roche Posay, Vichy, Clarins, Estée Lauder, and Korean skincare among others, appealing to consumers seeking authentic and diverse beauty products.

Care to Beauty has a team of over 70 dedicated professionals, positioning it as a key player in the Portuguese beauty e-commerce sector. The company emphasizes fast shipping and customer service responsibility, often shipping orders on the same day and maintaining customer support until delivery confirmation to ensure a smooth client experience.

Financially, Care to Beauty achieved a turnover of approximately €20 million in 2024, reflecting strong growth in the beauty e-retail sector within Portugal and internationally. It maintains distribution centers and warehouses to manage inventory and logistics but operates a limited number of physical selling points—primarily focused on its e-commerce infrastructure rather than brick-and-mortar stores.

The company’s mission centers on making diverse cosmetic products easily accessible to clients, with an emphasis on quality, authenticity, and comprehensive selection, which has helped it become one of the largest beauty e-stores in Europe.