Carrefour Ethiopia

Carrefour Ethiopia, operating through a franchise partnership with Queens Supermarket PLC—a subsidiary of the Midroc Investment Group—represents the French retailer's entry into the Ethiopian market.

The partnership, announced in January 2026, involves converting 13 existing Queens supermarkets to the Carrefour Market banner, with rebranding scheduled for the first half of 2026. Additionally, the partners plan to open 17 new stores by 2028, aiming to establish a strong presence in one of Africa's largest and fastest-growing consumer markets.

This collaboration leverages Midroc's deep knowledge of the local market and Carrefour's international retail expertise to offer Ethiopian consumers high-quality products at affordable prices. Queens Supermarket, part of Midroc's diverse operations in retail, agriculture, manufacturing, and mining, will adopt Carrefour's operating systems, supply chain, and standards to enhance modern retail infrastructure.

The initiative aligns with Carrefour's global franchise expansion strategy, which has seen the group surpass 3,000 franchised stores by October 2025 and enter 13 new countries since 2022. In Ethiopia, the focus is on urbanizing areas with an emerging middle class reshaping consumption patterns, particularly in food, beverages, and consumer goods.

Midroc Investment Group, led by CEO Jemal Ahmed, emphasizes integrating local production with global benchmarks, enabling Ethiopian products to reach international quality levels while improving access to diverse retail offerings.

• Current network: 13 supermarkets targeted for rebranding
• Expansion goal: 17 new outlets by 2028
• Launch timeline: First stores operational by mid-2026
• Key partner: Queens Supermarket PLC under Midroc

This development positions Carrefour Ethiopia as an attractive opportunity for manufacturers and suppliers seeking to partner with a growing modern retail network offering reliable distribution for food, drinks, and beauty products in Ethiopia.