Citadelle Maple Syrup Producers Coop

Dear Wabel partner,

We are very happy to participate to the Wabel Paris event which we have heard about Wabel for a few years. We strongly believe we have all it takes to meet the highest expectations of the most demanding, serious and potential Private Label partners.

Citadelle Maple Syrup Producers’ Cooperative is the largest Maple producer in the world with a global market share of about 20% and a very rapidly growing player in the Cranberry business. We have been in business since 1925, we actively export to over 50 countries with an annual turnover of 146M CAD$ in 2018. We have had an average growth of about 15% per year in the last 7 years.

We do all the major Private label programs in North America namely Costco, Loblaws, Trader Joe to name a few and others in the world.

Our long-term reputation stands on the following key features which are very appreciated by our customers:

Quality (Highest standard and most consistent)

Integrity of product and business practices

Reliability of supply

Social compliance (we are the only maple syrup producer in the world to be certified FAIR FOR LIFE)

Innovation ( Best Whole Dried cranberry in the market, value-added packaging such as Smartsak, Maple Single serve and soon a revolutionary plastic jug product, our Non Drip flip-top cap, etc)

At Wabel Paris, we will feature the following product groups:

• Maple Products in various container types and sizes
  • Maple syrup
  • Maple Syrup Concentrate
  • Maple Sugar & Chunks
  • Maple Butter/Spread
  • Maple Taffy
  • Maple Vinegar
• Premium Whole & Dried Cranberry
  • The best product currently in the market / Moist & Plump
  • Slowly processed to maintain the fruit’s integrity and benefits
  • Loaded with PAC’s (As per independent studies, our fruit has 3 times the level of proanthocyanidins which are known to have proven health benefits, it is tender, juicier and tastier when compared to leading competition
• Pure NFC (Not from Concentrate)
  • Recent European studies shows that NFC juices are 5.1% up compared to juice blends down 1.3%
  • Our 8.0 Brix NFC juice has a very natural and healthy profile
  • Our price structure is very very competitive

Other important information about Citadelle,

• We are certified BRC AA for our maple syrup and SQF for our Cranberries
• Citadelle is 100% traceable and provides its partners with direct access to the source and security of supply with its 2000 Cooperative producers – We can quickly grow membership and production capacity to face increasing demand
• When dealing with Citadelle, you have an immediate and free access to a FFL (Fair For Life) certification for your own brand – Be ahead of the crowd and meet consumers’ growing demand for Social Complaint products - Study says ‘’84 percent of consumers globally say they seek out responsible products whenever possible, though 81 percent cite availability of these products as the largest barrier to not purchasing more’’
• Citadelle is at the forefront of compliance when dealing to Lead issues (proposition 65 from California)