Coty

Coty founded in 1904 by François Coty is a multinational  company in beauty. With its subsidiaries, it develops, manufactures, markets, and distributes cosmetics, skin fragrance and hair brands. Coty owns around 77 brands as of 2018. Their products are divided into:

-luxury

-professional beauty

-consumer beauty

Coty include luxury brands like Burberry London England, Calvin Klein fragrances, Gucci and Hugo Boss.

In professional Beauty unit there are brands like: Wella Professionals (135 years at the heart of hairdressing creativity), O.P.I, G.H.D (good hair day, everyday), System Professional.

Thirdly, among Coty consumer Beauty brands there are: Covergirl, Adidas, Clairol, Rimmel London.

Coty’s mission is to create long-term shareholder value and to bring different solutions to the table and make the consumers feel special. Coty Professional Beauty opened a new North American headquarter in 2018.

COTY Prestige sector was searching internationally for a supplier in order to amalgamate and establish multiple warehouses into the central location. In 2013, Arvato implemented COTY’s warehouse solution. Deliveries are done to retailers by Arvato that handles packaging and labelling according to channel and cross-dock-center requirements. Daily deliveries are done from Europe to Germany, Great Britain, France, Spain and Italy. In addition, Arvato supports worldwide distribution to wholesalers in over 70 countries in the Retail Travel Sector, as well as to other COTY regional warehouses.

In the year 2018, Coty joined with Cruelty Free International to undergo a stringent audit of the brand’s supply chain and ingredients. As a result of which Covergirl products got Leaping Bunny Certified that is the Covergirl product are not tested on animals neither by Coty nor by its Suppliers. Coty also plighted that at least one more  of its brand will achieve the Leaping Bunny Certification in 2020.

According to the article seeking alpha Coty is expected to reach $750 million in cost synergies by fiscal 2020.The company will drive future growth by reinforcing global brands, focusing on higher growth brands, stabilizing remaining brands and continuing expansion of its geographic reach.

As of June 30, 2018, Coty had approximately 20,000 full-time employees in over 46 countries and Coty France has a turnover of 127M Euros in 2017. Coty ranked number 371 on Fortune 500. Global beauty giant Coty generates more than $9 billion in revenue in 130 countries.