Credo

Launched by Shashi Batra and Annie Jackson in 2014, Credo is a beauty retailer based in San Francisco, USA and distributes the largest clean beauty assortment in skincare and makeup. The firm is all about innovative sustainable packaging, transparent ethical practices, and much more.

Furthermore, 10 points of sales are operated by Credo. In 2019, the firm achieved a turnover of €575 million.

Over 2000 product references such as fragrances, makeup, skincare, etc, are offered in the personal care category.

It is noteworthy that Credo is a cruelty-free enterprise and offers a variety of vegan options.

More than 310 renowned brands like Bobbi Brown, Osea, Exa and many others collaborate with Credo. All labels associated with Credo avoid using the ingredients on The Dirty List, a foundation established by the ftim banning over 2700 harmful ingredients.

In order to work with Credo, suppliers must meet the following requirements (also known as Credo’s Clean Standard) : 

• Use official ingredient terminology (called INCI) and use ingredient source codes where possible
• Obtain documentation on their ingredients’ composition, purity and sourcing information
• Conduct basic consumer safety (on humans…that volunteer!) and product stability testing
• Back up product and ingredient claims
• Be transparent about “fragrance”—at a minimum they must categorize the type of fragrance they use, and we encourage full disclosure of all fragrance ingredients.
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Its online shop can be accesssed on https://credobeauty.com/