Crich Nuova Industria Biscotti
THE COMPANY: A BRIEF HISTORY
On the strength of their well-founded traditions, Crich is the ideal PARTNER for the modern retail trade and a trusted name for the final customer.
More than one hundred years ‘history.
CRICH originated in 1870 with a well-known family of bread makers and then pastry bakers too in the Treviso area.
On the 8th October 1988, the 25th anniversary was celebrated of the foundation of “Industrie Biscotti CRICH S.p.A.” and the 100th anniversary of the CRICH foundation, with local and government authorities present.
Crich has noble historic traditions of homemade-like biscuits. (puff pastry made by the roller that gives an excellent quality). Products of high technical content as a trend of the Mediterranean quality.
In 1890 it took on the name of “CRICH”, and it seems that the name comes from a pronunciation error by an officer of the Hapsburg Empire, who certainly cannot have imagined that it would have become the brand name of a product which, over the years, was destined to become famous. In 1903, the first gold medal award was won for the goodness of CRICH products at the trade fair held in Castelfranco Veneto.
Over the following years, the company underwent constant expansion, only slowed down due to the problems between the two world wars, and the first industrial set up was constructed in 1931 being further developed in 1948.
Back in 1950 the company already employed more than one hundred people in the area.
In the sixties, after the death of the founder, new life was brought to the company under the leadership of his children who created a modern and efficient biscuit factory, producing various other items until an assortment was created that is now recognised and appreciated throughout the world. The factories are divided in three separate and independent divisions for producing Crackers, Wafers, Plain and Pastry biscuits. They are situated on an area of 50,000 square meters of which 30,000 inside, with more than 100 employees. The factories comprise eight automatic continuous ovens with the most modern machines and equipment, guaranteeing a very high daily production level. Futuristic equipment and technology applied to gold rules of the past.
Today the company is run by the ROSSETTO FRANCO family, who have considerable experience in the milling. They took the company over in June 2002 and with their son BRUNO, launched an extensive programme of development with a further future technological investment to reinforce their home position, in EEC, in East Europe and in all the other foreign markets. Other innovative investments are going to be realized to better compete with all the international competitions. field.
The taste for challenge. Well-founded manufacturing experience and marketing oriented innovative ideas: the business model of the Rossetto Family is based on these two principles, modern culture combined with the merits of the best Italian confectionery traditions.
Scrupulous respect of the production methods to give the best in terms of quality and goodness.
The “Nuova Industria Biscotti CRICH S.p.A.” has an excellent operational organization, using certain traditional processes, like natural rising for the Crackers that lasts 24 hours.
The company has received “certified quality” approval from important Authorities, including for their production of Organic items, and recognition for their quality control from numerous and important European and international chains. In fact, the company acquired certification for production from organic cultivation in 1999 both for the production of Crackers and for Wafers and Biscuits, and none of their products contain (GMO) genetically modified organisms, neither colourings, nor additives, nor preserving.
Crich is for a natural product, this is the philosophy that is at the base of every product's innovation.
In addition , the company has been also authorized by the Italian Ministry of Health for the production of biscuits for the early childhood and the dietetics. The large range of Crich's products is present not only in all the domestic market but also in other 50 foreign countries.
The focus of the company is concentrated on the final consumer to which goes our largest attention, guaranteeing a top quality product and a full range of oven baked products: shortbread, dry moulded biscuits, crackers, salatini snack cocktails, savouries, wafers, pastries, and they are constantly researching market requests for both new products and flavours.
Crich has various company slogans: “Crich…..natural like the sun”, “the pick-up biscuit”, “the biscuit that rings out freshness” and “new Crich new taste”, and is continuing its growth on the basis of its extensive experience as “Master Venetian Biscuit Makers”.
When faced with so many good Crich products…
“I can resist anything except temptation” (Oscar Wilde).
La Sega, Italy