Cultiv

For a healthy, strong and radiant skin, Choose organic skin care and food supplements, with powerful and active ingredients from french farms.

Founded: March 2020, powered by INVIVO group, the French union of agricultural cooperatives. 10Mds€, 12000 employees in 38 countries. The group fosters the agricultural and food transition to a resilient agrosystem by designing innovative, responsible solutions and products in line with the principles of regenerative agriculture for the benefit of farmers and consumers. 

Concept: To redefine the skincare code with a forward-thinking approach to healthy beauty achieved through a synergistic collection of In&Out nutricosmetic supplements and naturally-inspired cosmetics

Signature:  French farm-grown organic ingredients activated by green science to an exceptional level of clinically proven efficacy

Certification:  Cosmos Organic & Ecocert

Categories:  Clean & Green, Organic, Vegan, 99.4% Natural Ingredients (minimum). Nutricosmetic Supplements & Skincare       

Style: Cultivate Conscious Beauty  

GREEN SCIENCE

Cultiv perfectly balances the natural potency of research-selected organic ingredients with the latest green science to achieve powerful, clinically proven results. It’s signature In&Out approach is leading the way in beauty wellness and is defining a new category of skincare. For the first time, nutrient-rich supplements are being formulated to work in complete synergy with topical active cosmetics to maximise the benefits to both sides of the skin at the same time. The skin’s structural integrity is simultaneously enhanced from the inside and the outside, this connected approach delivers a more efficacious skin care performance in the short and long-term.

ENVIRONMENTAL ETHOS

We are proud to be part of the beauty movement that is rebuilding awareness around the origins of skincare products. Our belief that sustainable beauty is the future of beauty informs every aspect of Cultiv. Making the right choice and a good choice for our skin and the planet should not be a luxury, it should be available for everyone.

We do not compromise the skin or the environment in creating Cultiv:

• Active ingredients organically sourced from local French farms
• Extraction process using “green” solvents (ethanol and water)
• Recycling of the solvents
• Recycling of plant waste by creating biodegradable composting to be returned to the fields
• Recycling (or reuse) of packaging including all operations
• Reduction of the carbon footprint through a combination of local sourcing, energy efficient manufacturing processes

AWARDS

October 2020 Indies Beauty&Tech – Bronze for In&Out duo

December 2020 Cosmetiquemag – Silver for In&Out duo

February 2021 Victoires de la Beauté Bio for face cream and serum

March 2021 Indies Beauty&Tech – Bronze for capsules

March 2022 Cosmetiquemag Award GOLD for SUBLIM in&out duo (anti ageing)

DISTRIBUTION

From leading department stores and pharmacy chains to perfumeries and organic retailers our extensive network in France covers over more than 200 doors, with new ones opening every month. Whilst our online channels reflect a loyal and engaged customer who demonstrate a very strong repeat factor with their purchasing patterns