Daily Group

Daily Group is the largest retail holding in Georgia's supermarket and FMCG sector, headquartered in Tbilisi. Founded in 2013 and initially focused on expanding supermarkets in regional areas, particularly western Georgia, the group was transformed by a landmark merger completed in November 2024 with Zedazeni Group, owner of the Magniti chain, alongside the consolidation of Foodmart Ltd (operator of the SPAR, Ioli and Kalata banners), Gvirila Retail and Daily Ltd into a single holding — creating the country's number-one player in organised food retail.

The group operates six complementary retail banners: Daily (supermarkets balancing quality and price), SPAR (premium-concept stores with fresh food and specialty imports, maintaining the international SPAR licence in Georgia), Magniti (a large national network of essentials-focused stores), Ioli (smaller neighbourhood supermarkets), Kalata (balanced lifestyle assortment) and Gvirila (discount markets). Together these represent over 1,700 locations across Georgia, serving more than 700,000 customers daily and holding roughly 30% of the country's organised retail market — about 27.5% of branded retail chains and 11% of the total FMCG market, according to TBC Capital.

Before the merger, Daily recorded 2023 sales of GEL 327 million, while Magniti's 349 supermarkets generated GEL 570 million, and the enlarged holding also absorbed the Foodmart banners, giving the combined group annual revenues in the range of several hundred million euros. The group employs approximately 18,000 people as of 2024, making it one of Georgia's largest private employers. Infrastructure includes two logistics/distribution centres and two food production facilities in Tbilisi and Kutaisi, plus beverage production and distribution synergies inherited from Zedazeni Group; formats span supermarkets, convenience stores, cash-and-carry outlets and warehouses. The group has also begun international expansion through a partnership in Uzbekistan.

As a buyer, Daily Group purchases at national scale across the full FMCG spectrum — fresh and packaged food, beverages, household care, and health and beauty — for its multi-banner network, and its SPAR stores in particular source imported and specialty European products, making it the key retail gateway for suppliers targeting Georgia and the Caucasus.