Daymon Worldwide

Daymon Worldwide is a global leader in retail services, specializing primarily in private brand development, sourcing, packaging, in-store merchandising, and consumer experience marketing. Founded in 1970 and headquartered in Stamford, Connecticut, United States, Daymon has grown into one of the world's largest private brand agencies with a strong footprint in grocery, drug, dollar, mass merchandise, club, natural, apparel, discount, e-commerce, convenience, automotive, military, and home & office sectors.

Daymon's core mission is to maximize the market potential of private brand products, transforming them from generic goods into consumer-centric brands that drive store choice, differentiation, and product innovation. This transformation has contributed to over 96% of U.S. shoppers buying private brands, showcasing Daymon's impact on the market.

The company offers comprehensive services that include analytics to provide retailers with actionable data, an in-house design firm, a market research team, and the world's largest product demonstration service. These integrated capabilities support retailers in managing private label sales, enhancing shelf presence, and accelerating "speed to shelf," which helps boost incremental sales and profits.

Daymon operates about 200 offices in 51 countries, with a global presence that helps bridge cultural diversity and international expertise. Its headquarters serve as the strategic hub for planning and coordinating global private brand initiatives and retail services. The firm is employee-owned through an ESOP, with approximately 750 employees reported as of 2022.

Although Daymon does not operate retail selling points like supermarkets or hypermarkets, it manages distribution centers and warehouses to support supply chain and merchandising functions. The company's focus remains on delivering customized retail solutions and private brand growth strategies rather than directly owning physical retail stores.

Financially, Daymon reported a revenue of approximately $877.5 million USD in 2022, reflecting its substantial role in the marketing and private brand agency sector within the FMCG distribution ecosystem.

Overall, Daymon Worldwide is positioned as a strategic partner for manufacturers and retailers seeking to innovate and grow private brand portfolios with an emphasis on quality, consumer loyalty, and market leadership.