Decathlon Group

Decathlon is a sports retailer which has been established in the year 1976 by Michel Leclercq. The headquarters is based in villeneuve d’Ascq, France. The firm has expanded the business by opening various stores worldwide. The company is present in 47 countries worldwide with a total of 1429 points of sale and 8 brand sites.

The retailer provides the following products under the personal care category:

• Man (jackets, boxers, tracksuits, socks, t-shirts, shoes, etc…)
• Woman (short skirts, leggings, support gorges, panties, flip flops, etc…)
• Baby (swimsuits, baby aqua shoes, baby ponchos, socks, etc…)

Its own brands are as follows:

• B’Twin
• Quechua
• Kalenji
• Domyos
• Tribord
• Oxelo
• Geonaute
• Kipsta
• Wed’ze
• Fouganza
• Artengo
• Solognac
• Nabaiji
• Geologic
• Aptonia
• Simond
• Newfeel
• Inesis
• Caperlan
• Outshock

Moreover, the firm has gained recognition through various awards such as:

• Editor’s choice 2017 by Cycling Weekly.
• Retailer of the year 2017 by Women’s Running.
• 2018 Best Tents by Camping Caravaning Club.

The company operates 58 logistics platforms around the world thus ensuring the smooth running of the supply chain.

The retailer is currently testing its new concepts known as Decathlon City (for urban sportspersons) and Decathlon Essentiels, covering 1000 square meters.

In 2015, Decathlon hit 10 billion euros for its 1176 stores. Indeed, the company opened 51 outlets more in China totalising 214 outlets while in France it has 304 outlets. 2016 has been a great year for the sports retailer as the company was able to sell 1 billion products.

Since the year 2014, the firm developed 25 own labels and presently around 70 own labels are offered. Decathlon is determined to expand the own brand assortment to a hundred in the next 2-3 years.

In the year 2017, the company established its presence in 10 new countries hence reaching 250 million sports users. The retailer planned openings in Kenya and Chile in the year 2018.

As of 2018, the firm joined RE100 as it wishes to achieve 100% renewable electricity by the year 2026.

In the fiscal year 2017, the firm amounted a revenue of 11 billion euros which is an increase of 10.8% as compared to the year 2016. With the cooperation and dedication of its 82,000 employees, Decathlon is able to run its business efficiently.

In fact, the objective of the retailer currently is to open its first store in the Ukrainian market in the 2019 spring.