Delightful Food Group Ltd

Delightful Food Group Ltd was founded as part of the growth strategy by Ricky Flax (CEO), and his Dad, Sheldon Flax (Chairman) of IBC Simply. 

Delightful Food Group brings together two well-established businesses in the food and drinks industry, and offers expertise in innovation and product development, right through to production and packing.

Our teams provide the insight and knowledge you need to get your products to market. Whether that’s, working with you to establish the latest trends, bringing you innovative ideas, or co-manufacturing and co-packing your products to your exact requirements and specification.

IBC Simply renowned in shaking up beverages in food service for over 25 years, continues to have phenomenal growth with its brands Simply and Dinoshakes. As part of this growth, they made the strategic acquisition of March Foods.

March Foods is one of the UK’s leading co-packing and co-manufacturing entities, and they work with many leading household names. IBC Simply had already been working successfully together with March Foods for many years, and the synergy between product and manufacturing was the perfect match to grow both businesses to the next level.