Dennree

Dennree is a retail group which specialises in organic products such as food, beverages and cosmetics. The company was founded in 1974 by Thomas Greim in Munich and started its operations by selling organic dairy products to health food stores. 

Denree supplies a wide range of products to  over 1300 organic markets and supermarkets across Germany, Austria, Luxembourg and Italy. The company also acquired 7 outlets from the food retailer, Zielpunkt in Austria. 

Dennree achieved a turnover of € 976 million in 2017 and by that time, the firm already employed 5091 persons. 

After a year, the company launched its own brand, Dennree which now consists of more than 600 products. Dennree also launched a few other brands.

Dennree had been working only with Demeter but after 1983, the company started to work with other organic retailers.

In the 1990s, Dennree launched BioMarkt partner, an association regrouping independent retailers who worked with the company. The aim was to provide advice on finance, lease agreement, marketing and other crucial information to the retailers.

In 2009, another association was created in order to provide further support to the retailers. This newer association was responsible to negotiate product ranges for all the retailers of the group.

In 1996, Dennree launched its organic supermarket chain, Denn’s Biomarkt which now has over 250 outlets in Germany and Austria. 

In 2001, the firm also acquired Living Crafts, a company that produces natural fabrics out of renewable and natural materials. 

By 2013, Dennree created the BioMarkt Future Foundation which works to support projects that help in the development of organic farming. 

In 2015, the company also purchased the Agrofarm 2000 - Eichigt, a farm located in Vogtland that produces milk as well as animal feed and food crops.

Dennree has been distributing an extensive range of products in various categories which include

• sweet grocery (pastries, snack bars,jams)

• savory grocery (oil, flour, bread)

• chilled and fresh foods (sausages, patties, meat, fish,ice-cream)

• frozen foods (organic pre-cooked meals, ice-cream, meat)

• personal care (natural cosmetics)

• drinks (wine, spirits, juices)

• Dairy (milk, cheese, eggs)

Dennree also offers a range of vegan products, vegetarian products, gluten-free and natural products.

The company also owns the following brands of organic products:

Dennree - offers a wide portfolio of products which consists of the following categories:

• sweet grocery (cereals, pastries), 

• savory grocery(sauces, snacks,oil,canned vegetables,soups)

• frozen foods(ice-cream,frozen meals,vegetables)

• chilled foods (meat,fish,vegetarian sausages, patties and tofu)

• dairy (eggs, milk,cheese)

• Drinks (fruit juices,)

Gustoni - this brand offers sweet grocery items like biscuits and savory grocery items such as pasta, pesto, sauces and antipasti.

Kognigshofer - a brand of organic meat, sausages and eggs. 

Yalia - a brand that offers organic personal care products such as face care, bodycare, oral care and hair care. 

The company has also partnered with several organic brands like Bioinside, Biopolar, Followfish, Aurora, Bergsenn, Montanari, Defu, slob and Sylk.

Concerning the logistics, Dennree owns a warehouse of 76000m2 which is divided into different temperature zones in order to cater for different types of products and store them in the appropriate conditions. There’s a fleet of 230 delivery trucks at the company’s disposal to handle all the delivery. 

Dennree also uses an online platform known as Mydennree which allows suppliers of products to upload their proposal, product details and prices online. Retailers working with Dennree can view these and also place orders directly on the system.