Di Beauty & Care Belgium

Di Beauty & Care Belgium, operating under the Di brand, is a prominent Belgian retailer specializing in beauty and personal care products. Founded in 1975 in Brussels, the company draws inspiration from the American drugstore concept, offering a wide assortment of cosmetics, skincare, haircare, perfumes, and health products tailored primarily for women and men.

With over 100 stores across Belgium, Di Beauty & Care has established itself as a key player in the personal care retail sector. The company is part of Distriplus, which is owned by the Bogart Group. It reports an annual turnover of approximately €18.9 million and employs more than 500 staff members in Belgium.

• Core product categories include makeup, face care, body care, hair products, and supplements.
• Partners with leading international brands such as NYX, L'Oréal Paris, Maybelline, Rimmel, Garnier, and Bourjois.
• Acts as the exclusive distributor for select brands in the Belgian market.
• Own private labels: April (hand creams, makeup, shower mousses) and Di, designed to follow the latest beauty trends.

Di Beauty & Care sources products from countries including China and France. The company supports customer education through the Di Academy, providing in-house training on beauty products and techniques. Its online shop at www.di.be enables convenient 24-hour delivery across Belgium, featuring over 100 makeup brands alongside facial, body, hair care, perfumes, and household items.

Stores like the one in Woluwe Shopping Center exemplify Di's offerings, with promotions such as discounts on Di, April, and Close products, and a selection of niche brands including Sleek, Physicians Formula, Boho, The Balm, and natural lines like Weleda and Kneipp. This focus on diverse, high-quality beauty and care items positions Di as an attractive partner for manufacturers and suppliers seeking strong retail presence in Belgium's personal care market.