Di Beauty & Care Belgium

Inspired by an American drugstore concept, Di Beauty & Care is a personal care retailer which was launched in Belgium in 1975 when it opened its first store in Brussels. It is part of Distriplus which is owned by the Bogart Group.

Di Beauty & Care operates 104 stores. 

The company achieves an annual turnover of €18.9 million and it employs more than 500 employees. 

The Di Academy was established to offer in-house training to customers. 

Since 2012, Di Beauty & Care has been focusing on personal care products which include makeup, face care, body care and supplements.

Brands like NYX, L’Oreal Paris, Maybelline, Rimmel, Garnier and Bourjois have partnered with Di Beauty & Care. Most of its products are imported from China, France and many other countries.

The firm is also the exclusive distributor of various brands on the Belgian market.

Its private label named April was developed to keep up with the latest beauty trends and offers products such as hand cream, make up, shower mousse and many others. Another brand founded by the company goes by the label, Di, and it provides goods such as manicure accessories, bath sponge, beauty blender, makeup brushes, etc.

In addition, Di Beauty & Care’s online shop is accessible on www.di.be