Dorabruschi

THE HISTORY of the evolution of the "cosmetic culture" Dorabruschi begins in January 1934, on the initiative of an enterprising beautician who was able to grasp, well in advance, the changes in customs and beauty that characterized the first decades of the Italian twentieth century.

The love and passion of the young beautician for beauty products brought her to Paris where, staying for a few years, she gained significant experiences in the field of cosmetics.

On his return to Italy he opened his first beauty salon in Florence, which was followed, on the wave of success, by those in Genoa, Milan and Rome.

In 1960 he decided to sell all over Italy the cosmetics he used in his salons, prepared since then with the support of chemists and pharmacists: thus the Dorabruschi brand was born.

In the fabulous 60s Dorabruschi ran from Via Montenapoleone to Via Veneto to follow a select clientele, as stated by a famous weekly magazine of the time which, citing Dorabruschi on the subject of beauty, described its clientele as "divas, divine and queens".

Dorabruschi introduced a new concept of "cosmetic culture" and contributed to enhancing women and natural beauty.

Dorabruschi's "toiletries, aromas, creams and powders" have acquired, over the years, an important technological content to establish themselves on the beauty market for their high quality level.

... AND FOR THE FUTURE Dorabruschi's commitment continues, speaking more and more about beauty in Italian. Thanks to the remarkable back-ground, acquired over more than half a century, it is present with a wide range of product lines such as, to name a few, -Mitia, Biofutura, Fantasia, Mack-up and Solare- of very high quality and ideal for preserve, increase and enhance the charm of every woman and of those who care about their person.