Drogerie Natura Poland

Drogerie Natura is one of Poland's leading chains of self-service drugstores, specializing in cosmetics, personal care products, and beauty items. Operating for nearly 30 years, the company has built a strong reputation for quality products at competitive prices, earning awards such as Superbrands Created in Poland and high rankings in customer service polls.

Headquartered in Łódź at ul. Pojezierska 90A, Drogerie Natura manages a nationwide network of approximately 217 to 246 physical stores, primarily located in urban and shopping center areas for optimal customer accessibility.The chain also operates a robust e-commerce platform at drogerienatura.pl, offering convenient online shopping with delivery options across Poland.

The product assortment focuses on beauty and personal care, including hygiene products, perfumes, make-up, face and body care, haircare, and natural cosmetics. Natura features leading international brands alongside exclusive private labels and eco-friendly options. Selected household goods, baby products like diapers and wipes, and health-related items complement the core beauty range, catering to everyday consumer needs.

A central distribution center in Konstantynów Łódzki, Łódzkie Voivodeship, supports efficient supply chain operations, ensuring timely stock replenishment for all stores. In fiscal year 2023, the company reported revenues of approximately €100 million with over 800 employees, reflecting its position as a key player in Poland's retail beauty sector.

Recently acquired by Mutares SE & Co. KGaA from Pelion S.A. in December 2024, Drogerie Natura continues to expand its store network and enhance promotions to attract loyal customers and new suppliers in the FMCG space.

• Key strengths: Wide store coverage, diverse beauty assortment, strong private labels, and proven customer loyalty.
• Ideal partner for manufacturers of cosmetics, personal care, and related beauty products seeking nationwide distribution in Poland.