101 Drogerie

Created in 1994, 101 Drogerie, as the name indicates is a drugstore with around 6000 types of products. By 1999, the number of stores increased when the company acquired 10 ATVE operations followed by 13 drogeries acquisition in 2003 and 18 Dr.Og in 2009.

In 2013, 101 Drogerie achieved more than 56 million euros and a net profit of 4.2 million euros.

Their best sellers comprises of products for facial, hair, decorative cosmetics (unisex), oral hygiene, baby care, women’s hygiene as well as household items like washing powders and cleaning supplies. Other additional items like candles, energy bars, chewing gum etc can also be found.

The company is clearly into innovations as the latter purchases between 800-1000 different goods each 2 weeks.

Over the years, the company went on to propose various international brands to its customers such as oral-B, Bepanthen, L’oréal, Nivea, Pampers, Cif etc.

To reach out to the audience, 101 drogerie is updating its marketing actions such as receiving a purchase in return of a purchase as well as complementary services provided by make-up artists and hair specialists.

Presently the company is owned by Emil Krajcik sro and is actually based in Senica which includes a modern warehouse of 6900 square meters with 8200 pallet spaces.