Esselunga

Established in 1957, Esselunga is an Italian retail chain. The company is now a subsidiary of Supermarkets Italiani which is owned by the Caprotti family.

The business has a total of 171 stores across the country. It also offers an online platform with home delivery facilities. 

In the financial year 2021, it achieved a turnover of €8.56 billion and employs 25,000 employees.

The Group’s network includes two production centres, including one in Limito di Pioltello for delicatessens and fresh pastries and one in Parma for the production of fresh pasta and bakery products. It also consists of three distribution centres, located in Limito di Pioltello, Biandrate and Florence.

It offers a variety of products under different categories such as: 

• Sweet grocery: Cookies, waffles, chocolate, etc. 
• Savory grocery: Bread, rice, macaroni, etc.
• Fresh and chilled: Fruits, chicken, vegetables, etc.
• Frozen: Seafood, meat, ready made pizzas, etc.
• Dairy: Milk, butter, yogurt, etc. 
• Drinks: Soft drinks, juice, water, etc.
• Household: Detergents, kitchen towels, toilet paper, etc.
• Personal care: Sanitary napkins, shampoo, dental care, etc.
• Wine and spirits: Whiskey, Beer, Wine, etc.

Esselunga developed its private labels which are known as:

• Equilibrium(Natural ingredients): hair care, body care, face care, etc.
• Esselunga TOP(Premium): chocolate, fresh egg pasta, DOP oil, etc.
• Esselunga BIO: shrimps, pasta, meat, etc.

It works with different brands such as:

• Parmalat: whipped cream, milk, cheese, etc. 
• L’oréal: shampoo, conditioner, hair serums, etc.
• Negroni: salami slices, raw ham, meat, etc. 

Link to Esselunga’s e-shop: https://www.esselungaacasa.it/ecommerce/nav/welcome/index.html