Chain Stores Fantastico

Fantastico Group is a prominent Bulgarian family-owned retail company, established in 1991 by Valeri Nikolov. The group primarily operates through the Fantastico supermarket chain, which has grown to become one of the leading domestic retailers in the country, competing with international chains.

The chain specializes in foodstuffs, offering a wide assortment of fresh produce, groceries, dairy, meat products, bakery items, and prepared foods. Stores feature modern layouts with in-house bakeries, butcher shops, and culinary sections, alongside household goods. Fantastico emphasizes quality products from Bulgarian and international producers, high-level service, and customer convenience.

As of 2025, Fantastico manages approximately 43 to 47 supermarkets, predominantly in Sofia (43 stores), with additional locations in Bankya, Pernik, Elin Pelin, Kyustendil, Botevgrad, and Kyustendil. The portfolio also includes eight cash and carry hypermarkets and a logistics base in Elin Pelin supporting efficient supply chain operations in Sofia and Western Bulgaria. Recent expansions include a BGN 14 million supermarket in Botevgrad (2021) and a BGN 23 million (EUR 11.76 million) shopping complex in Sofia's Orlandovtsi district (announced 2024), creating nearly 100 jobs each.

Beyond core retail, the group owns SkyCity Mall with over 120 shops offering fashion, perfumery, cosmetics, jewelry, furniture, and electronics; MyChoice Restaurants; MegaXtreme Bowling; JoyStation event center; and Fast&Fit fitness facilities. These complement the retail focus, particularly in food, beverages, and beauty categories.

Employing over 3,400 to 3,500 professionals, Fantastico invests in staff training and development. The company maintains a strong presence in Bulgaria without international retail operations. Following Valeri Nikolov's passing in December 2025, his son Vladimir Nikolov leads as sole proprietor.

Fantastico is recognized as a responsible investor and partner, fostering profitable collaborations with hundreds of suppliers while prioritizing economic viability and customer satisfaction.Ideal for manufacturers seeking reliable distribution through established Bulgarian retail channels.