Il Fior Di Loto

Fior di Loto was created in 1972 when the first “del naturale” store was opened in Torino. Fior di Loto’s founder, Riccardo Maschio, immediately turned to be an affectionate customer of this new reality where macrobiotic and natural foods could be purchased. He actually understood that this new type of food could easily help him find a healthy and vital well being, besides protecting the environment. Spreading the above mentioned “new” foods turned to be the main reason of his life and thanks to his great passion and enthusiasm - he acquired the Company in 1975 and started its development.