FONEX COSMETICS

ABOUT US

Fonex Cosmetics is a Cosmetics Brand with 100% Turkish capital engaged in manufacturing operations in accordance with international standards under more than 15 brands, including brands which we registered and we distribute, in the domestic market and 50 countries, providing personal care, hair care, hair styling, and electronic coiffeur equipments for consumers and professional users, with a focus on superior quality, R&D investments, production technology, continuous innovation philosophy and customer-oriented approach, aiming to develop healthier and more functional products today and in the future.

Our History

Foundations of Fonex were laid in 1962. First, it started with “razor” produced and sold to foreigners in Karaköy and Eminönü harbours. In 1982, we established Itimat Lüks Hırdavat Sanayi to produce and import hardware materials needed by barbers for men. In 1995, we registered the Fonex brand, and laid foundations for production of cosmetics. In 2000, we started to produce cosmetics under Fonex brand for coiffeurs for men. In 2002, we exported our first cosmetic products.

In subsequent years, in line with changing needs of target groups, we started to produce personal care, hair care, hair styling and personal cleaning products. Today, we continue our operations as a manufacturer of cosmetics with a wide range of products, providing complete service to consumers and professionals with products we develop, and exporting cosmetics to 50 countries. Besides, we maintain our market leader position by importing coiffeur tools and equipments. In coming years, the company will move to its new production facility established on an area of 28.000 square meters in Gebze Organized Industrial Zone.