Fressnapf

Fressnapf is a chain of retail stores which was established in 1990 in Germany by Torsten Toeller. Fressnapf specialises in pet food and pet supplies, offering over 13000 references for different pets including cats, dogs, rodents, fishes, etc. 

In 1992 Fressnapf started to operate as a franchise and in 1997, the business expanded outside Germany. Nowadays, Fressnapf has stores in 12 countries which are Germany, Belgium, Denmark, France, Luxembourg, Ireland, Italy, Austria, Poland, Switzerland and Hungary. 

Fressnapf operates a total of 1459 shops including 886 shops in Germany. There is also an online shop.

Fressnapf runs its stores under the following banners:

• Fressnapf
• Maxi Zoo: a pet store chain solely for German non-speaking countries

Fressnapf achieved a turnover of € 1978 million in 2017, indicating a rise of 6.1% compared to 2016. Its turnover for Germany was € 1251 million. At present Fressnapf employs a total of 12000 people. 

Fressnapf won several awards such as the ECC Award for its online shop twice and the business also bagged the Franchise Award 4 times. 

Fressnapf offers products in the following categories:

• Savory Grocery: a range of pet food for various pets
• Personal Care: pet care products

Fressnapf distributes products from brands like Royal Canin and many others

Fressnapf has also developed private labels such as (but not limited to):

• Select Gold: more than animal food, Select gold is a premium diet that caters for the nutritional aspect of cats’ needs caring for skin, coat etc.
• Real Nature: animal food that are made using natural ingredients which includes vitamins and minerals and free from artificial preservatives, colourings and flavours.
• Food Print: Food Print are made using valuable food grade raw materials and sourced from German producers.
• Premiere: high quality products including wet foods and non food products.
• Moments: gourmet delicacies which are additive free.

Fressnapf operates its own warehouses and  in 2016 has announced that it would set up an import warehouse for products coming from Asia and North America

Fressnapf’s online shop can be accessed on www.fressnapf.de