Frigorifico Rioplatense

In 1981, Rioplatense started the production of hamburgers and in 1985 it Iaunched "Goodmarks", one of the most famous hamburger brand names mi the market. The success of the brand moved on to Include different product categories such as frozen vegetables. In 1986 the Company's leadership position in the industry and the high quality of its operations also led to its appointment as the exclusive supplier of McDonald's in Argentina. In 1991 Rioplatense acquired Frigorifico Regional Santa Elena, located in the province of Entre Rios. In 1992, due to a new exchange rate regime which damaged export markets in general, the plant was closed down. In 1995 Rioplatense sold the Goodmark brand name to unilever along with its Distribution Center ‘Comalfri'.