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Buying office > Frikom Serbia
Frikom Serbia
Frikom, founded in 1975 operated as a subsidiary of Agrokor following its acquisition by the latter in 2003. Frikom was sold to Fortenova Group in 2019. As of 2021, Frikom is now owned by Nomad Foods. Its headquarters is based in Belgrade, Serbia. The business is involved in the manufacturing and distributing of ice creams and frozen items.Â
Frikom’s clients include shops, retail outlets, wholesalers, caterers and public institutions.The company also exports its products abroad.
Furthermore, the firm can be recognised as the leader as it has an important market share in the frozen food category.Â
In 2021, the enterprise won an award for the best campaign in the category of individual works - Digital Influencer marketing at the seventh festival of integrated communications cactus 2021.Â
In addition, the company provides a wide assortment of frozen goods such as:
- Ice cream
- Fruits and vegetables
- FishÂ
- Chicken nuggets
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Through its products, Frikom has been able to adapt to changing trends as well as fulfilling market demands.Â
Its private label covers ice cream and frozen food include (but is not limited to):Â
- King
- Kapri
- MachoÂ
- Rumenko
- Quattro
- Snesko
- Frikom
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Moreover, the firm also offers a range of organic products in its portfolio.Â
Indeed, the business adapts its products to the catering sector’s needs. In fact, thanks to the products’ quality and an organised distribution network, Frikom can be found in various catering points.Â
Among the company’s product assortment, Frikom’s briquette vegetables are the most popular in the domestic market. The products stand out with modern packaging that caters for quality and for consumers to instantly recognise the brand.
The business also puts forward its frozen pastry line made up of quality ingredients, without forgetting seafood products as well.
Furthermore, Frikom keeps up with integrated management systems and its products have attained the following certifications: ISO 9001: 2015, ISO 45001: 2018, ISO 14001: 2015, HACCP - Food Safety, IFS Food Version 6.1 - International Food Standard.
Concerning its logistics, the firm manages 50,000 refrigeration units. It also owns several distribution centres and its own fleet of over 150 refrigerated trucks. The trucks feature the latest IT equipment.Â
With regards to sustainability, the company uses the best energy sources and raw materials and also promotes effective waste management.Â
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