Konzum Croatia

Konzum is Croatia's leading retail chain, operating over 600 stores nationwide and serving approximately half a million customers daily. As part of the Fortenova Group, it maintains market leadership with a network spanning more than 300 cities, towns, mainland areas, coastal regions, and islands.

The company offers three primary store formats: Konzum neighborhood stores for everyday convenience shopping, Konzum Maxi stores designed for weekly grocery purchases, and large Super Konzum stores providing an extensive range of products. In 2024, Konzum expanded its network by opening 11 new stores, including ten in Istria and one Super format in Vodice, reaching a total of 636 stores with a gross sales area of 484,449 m².

Konzum pioneered online grocery shopping in Croatia, offering over 12,000 products including food, beverages, household items, hygiene products, and personal care essentials through its web shop. This digital channel covers nearly 70% of Croatian households and saw digital sales revenue grow by 13.2% in 2024, generating 20 million EUR.

Half a million daily customers across physical and online channels.
Comprehensive assortment focused on fresh food, drinks, beauty, and household goods.
Strong local supplier partnerships, featuring products from Croatian producers like fishermen, fruit growers, and dairy farmers.

With around 11,000 employees in Croatia, Konzum is one of the country's largest employers and the biggest company within Fortenova Group in the nation. It emphasizes technological innovation, including AI integration, self-scanning systems like MultiPlusCard Express, self-payment gas stations, and Croatia's first smart store. In 2024, capital expenditure reached 25.5 million EUR, supporting network modernization and omnichannel development for seamless customer experiences.

Konzum's retail operations prioritize food, beverages, and beauty categories, ensuring broad product accessibility and convenience. Its consistent growth and customer loyalty make it an attractive partner for manufacturers and suppliers seeking nationwide distribution in Croatia's dynamic FMCG market.