VIP.com

VIP.com is an online retailer which has been established in the year 2008 and is headquartered in Guangzhou, China. The firm is the world’s largest online discount retailer and the 3rd largest e-commerce platform in China.

The online retailer provides the following products under the personal care category:

• Women/men clothing
• Shoes
• Bags
• Jewelry
• Makeup

Moreover, the firm owns 15 warehouses and each warehouse measures 2.5 million square meters. Concerning the supply chain management, the company arranged for its own logistics to take care of deliveries.

The company has gained recognition through various awards such as:

• Global Top 10 Fastest growing retailers 2011-2016
• Top 100 most valuable chinese brands 2017
• 100 fastest growing companies 2016 fortune
• Top 3 B2C e-commerce retailer

Besides, the firm has 15.7% e-commerce market share in China. Since 2016, the online retailer has increased the number of U.S brands in its products categories in order to boost the sales of the U.S products and increase competitiveness with online retailers such as Alibaba and many more.

In fact, the objective of the company is to provide the clients with branded products at discounted prices and maintain their leading position in the chinese market.