GM24

Founded in 2000 and based in Italy, GM24 was initially called HOT Italia and was later renamed to Home Shopping Europe. The company’s name was changed to HSE24 in 2010, and finally, in 2021, the approved name became GM24. The business is part of the GM Comunicazione group. 

The firm operates as a digital television channel with programming covering several aspects such as lifestyle, information, shopping, etc. Moreover, the e-commerce channel provides several advanced technological possibilities such as state-of-the-art websites, option to purchase in "atomic mode”, as well as streaming television programs on demand. 

GM24 provides a wide catalogue, including 15,000 different products and works with more than 100 brands. 

Initially, the company, under the name HSE24, functioned as an extension of television activities and is present in around 5 different countries such as Germany and many more. 

GM24 broadcasts several programmes relating to categories such as beauty & fitness, kitchen, clothing & jewels, etc.  

The firm has a workforce of 170 staff and achieved a turnover of € 28.19 million in 2020. 

Various products are available in the personal care category such as cosmetics, vitamins, skincare, etc. 

Moreover, services related to brand communication, such as direct marketing, social media, etc, are also offered. 

GM24 endorses brands such as Signal, Piccadilly, Caprice, Diamentea, etc. 

With regards to logistics, the company delivers over 30,000 packages weekly for direct marketing activities. Moreover, it also owns a warehouse of around 8,400 m2. 

The e-commerce platform can be accessed at: www.gm24.it