Gold Apple

Gold Apple, known in Russian as Золотое Яблоко (Zolotoe Yabloko), is a prominent beauty retailer in Russia, headquartered in Yekaterinburg. Established in 1996, the company introduced the innovative 'beauty supermarket' format in 2004, which contributed to its rapid expansion across Russia. By May 2022, Gold Apple ranked second in sales within its segment nationwide.

Gold Apple operates in multiple Russian cities, including Moscow, St. Petersburg, Yekaterinburg, and others, with a significant presence online. The company expanded internationally, opening stores in Belarus in 2021, Kazakhstan in 2022, and most recently, planning to enter the Saudi Arabian market in 2025. It also operates in Qatar and has plans for the UAE.

Gold Apple's retail format focuses on offering a wide range of beauty products from over 4,000 brands, positioning itself as a major player in the cosmetics and perfumery market. The company's revenue grew significantly, reaching 93.5 billion rubles by the end of 2023, with a net profit increase of 18.3%.

Gold Apple's e-commerce platform is robust, with a mobile app that plays a crucial role in its sales. The company continues to expand its omnichannel presence, combining physical stores with an extensive online offering.

As a retailer, Gold Apple emphasizes its commitment to providing an extensive range of beauty products, making it an attractive partner for suppliers and manufacturers looking to tap into the Russian and international markets.