Gold Choice

GOLD CHOICE established since 1994 when there was high demand for instant beverage products as the urban society moved at a faster pace. The focus in the early days was overcoming to the natural resistance of consumers to new brands. The foundation for building brand awareness was researched, adopting the latest processing technology and persevering with innovative products. GOLD CHOICE pioneered the local food and beverage market with its 3 in 1 instant coffee mix, instant nutritious cereals and other products. 

We will always act as fair-trade business partners to ensure the best business practices and ethical standards. And we will always keep reaching out to new family members throughout the globe, to spread that loving family feeling.