Gorgeous Shop

Gorgeous Shop is a British pure-play online beauty retailer established in 2007 (Gorgeous Shop Ltd, incorporated in October 2006), with its registered office in Berkhamsted, Hertfordshire. Over nearly two decades it has grown into one of the UK's established independent e-commerce destinations for salon-professional hair care and premium beauty products, selling directly to consumers through gorgeousshop.com.

The retailer stocks more than 6,000 references from over 100 brands, with a positioning centred on professional and premium segments. Its brand portfolio includes names such as Kérastase, Olaplex, Redken, ELEMIS, Dermalogica, bareMinerals, St. Tropez and Ultrasun. Product categories span hair care (shampoos, conditioners, treatments, styling and electricals), skincare (cleansers, moisturisers, retinol, anti-ageing and masks), makeup, fragrance, bath and body, tanning and men's grooming. The company works with both long-established international brands and newer niche labels, sourcing from the UK as well as markets such as France, the USA and Australia.

Gorgeous Shop's commercial model is built around fast, low-friction online service: free UK delivery on orders over £25, free returns, and a paid membership programme, Gorgeous Premier, offering unlimited free next-day delivery on qualifying orders. The company delivers across the United Kingdom and to various European countries, and its site is complemented by buying guides, brand pages and beauty advice content that support product discovery and conversion for the brands it stocks.

Financially, Gorgeous Shop Ltd reported turnover of approximately £23 million (about €27 million) with gross profit of around £7 million for the financial year ended December 2023, achieved with a lean team of 26 employees - a profile typical of a scaled beauty e-tailer. As a buyer, the company continuously purchases branded cosmetics, hair care, skincare and fragrance lines for its webshop, and its practice of onboarding both established and emerging brands makes it a relevant online retail buyer for personal care and beauty FMCG suppliers targeting UK and European consumers. Listing with Gorgeous Shop gives brands access to a loyal premium-beauty customer base built up over nearly twenty years of trading, supported by the retailer's strong organic search presence, editorial content and membership programme, without the margin structures of marketplace or department-store channels.