Gratis

Gratis is the largest beauty and personal care retail chain in Turkey, founded in 2009 under Sedes Holding. It operates an extensive network of over 650 to 700 stores across all 81 provinces of Turkey, making it a leading player in the personal care market of the country. The company focuses on makeup, skincare, haircare, personal hygiene products, baby care, and related accessories, offering more than 15,000 products in 15 different categories.

Gratis emphasizes value-for-money pricing, private label and exclusive brands alongside internationally recognized names, aiming to provide affordable and accessible beauty and personal care solutions to a broad customer base. It is known for frequent promotional campaigns, loyalty programs, and a dynamic retail environment focused on customer satisfaction. As a brand, Gratis is widely recognized and has earned a reputation as one of the most admired and trusted companies focused on women’s personal care needs in Turkey.

In addition to its retail stores, Gratis has expanded into specialized Beauty Centers providing personal care services such as manicure, pedicure, nail art, and hairstyling. These centers also contribute to social initiatives such as empowering women through training and employment programs via the Gratis Beauty Academy.

Corporate headquarters are located in Ümraniye, Istanbul, serving as the strategic center for operations, marketing, merchandising, supply chain, and e-commerce. Gratis has cultivated a performance-driven culture with innovation and collaboration at its core. It operates primarily supermarkets or personal care retail stores, focusing on the beauty segment.

Financially, Gratis is estimated to have a turnover in the range of 1 to 10 billion euros as of 2024, reflecting its position as Turkey's dominant beauty retailer. The company employs between 1000 and 4999 staff members within Turkey, supporting its extensive physical and online retail operations.