Grossi Toidukaubad Estonia

OG Elektra AS, mostly known as Grossi Toidukaubad, is a retail company founded in 1991 in Estonia. The company’s primary activity is food production and consumer goods import and sale.

The company consists of 71 stores with two industrial goods stores and have now expanded to different countries all over Estonia. The stores have all gradually adopted the Grossi Toidukaubad trademark and are divided by the size of the sale-room and the size of the assortment. 

OG Elektra employs over 1600 people and its quarterly turnover for the year of 2022 is €51 million compared to 2021 which was €46 million.

OG Elektra AS (Grossi Toidukaubad) offers a variety of products in different categories:

• Sweet Grocery: Chocolate, cereals, chewing gums etc
• Savory Grocery: Salty biscuits, bread, pasta etc
• Chilled and Fresh: Fresh fish, fresh vegetables, fresh fruits etc
• Frozen: Frozen vegetables, frozen pizza, frozen burgers etc
• Drinks: Coca-cola, juice, water etc
• Dairy: Cheese, yoghurt, milk etc
• Personal care: Facewash, cosmetics, shampoo etc
• Household: Kitchen towels, kitchen plates, mugs etc
• Wine and spirits: Wine, beer, gin etc

The family business owns a logistics centre with a carpark, a central and a chilled warehouse in the Rakvere parish area. The farthest store logistics-wise is Võru. 

Grossi Toidukaubad stores are located predominantly in residential areas or in their immediate vicinity, bringing everyday groceries close to every home.