Groupe Aksal

Established in 1994 by Salwa Idrissi Akhannoush, Groupe Aksal is a retail group specialising in retail, luxury, beauty smartstore and malls on the Moroccan market. Its headquarters is based in Casablanca, Morocco. 

The company has 30 subsidiaries and represents 45 brands on the Moroccan market. Moreover, Groupe Aksal has a total of 34,000 m2 surface stores. 

Group Aksal has operations in 4 divisions: 

• Retail: The company opened several luxurious brands in Morocco such as Bershka, Zara, Lefties, Oysho, Gap, Pull & Bear, etc across the country. It operates more than 50 stores in the Morocco Mall as well as in the vicinity. 
• Luxury: Prestigious and finest brands such as Fendi, Gucci, Mac, Balenciaga, Givenchy and many others are represented in the Morocco Mall. 
• Beauty Smart Store: The firm opened the first Yan&One beauty store in Morocco. 
• Malls: In 2009, Groupe Aksal opened the Morocco Mall and is planning to open 2 more malls across the country in the coming years. 

Group Aksal achieves an annual turnover of €473 million and has a dedicated team of 1,130 employees. 

It is noteworthy that the firm was awarded the AllAfrica Continental Leadership Award 2023 in the category of economic and social development. 

In February 2023, the business signed an agreement with Bottega Veneta to launch its store in Morocco.