Grupo Exito

Founded in 1945, Grupo Exito is a Colombian retail group known for operating several retail chains under different banners in South America. The company is owned by a Brazilian subsidiary of Casino Group, a French company, since 2019. Its first store was opened in Medellin by Gustavo Toro in 1949. In 2015, Grupo Exito expanded by buying the Argentine group Libertad. The firm acquired Spice Investments Mercosur, previous owner of Disco, Devoto and Géant chains in Uruguay.

Grupo Exito partnered with NormaNet to launch its online store in 1998.

At present, Grupo Exito operates under the following sectors:

• Retail: englobes all its retail chains
• Wholesale: consists of its wholesale cash & carry stores
• Real Estate: the development of shopping malls under the banner Viva
• E-Commerce: its online businesses linked to its wholesale activities
• Complementary Businesses: businesses in fields such as finance, travel, insurance, mobile phone services, etc.
• Business Support: its textile, food production and logistic businesses

In the retail and wholesale sectors, the company operates 515 stores across Colombia, 25 in Argentina and 90 in Uruguay.

Grupo Exito achieved a turnover of €13 Billion € in 2021 in Columbia, registering an increase in revenue of 7% compared to 2020.Cumulative revenue for Colombia, Uruguay and Argentina reaches 15.5 Billion € for the same year.

The group currently employs around 43 500 people in total.

The company operates the following banners (including but not limited to):

• Exito: a chain of hypermarkets in Colombia
• Carulla: a chain of supermarkets
• Pomona: several supermarkets
• Surtimax Bodega: a chain of  cash & carry shops
• SuperINTER
• SurtiMAYORISTA: a chain of cash & carry stores
• Devoto: a chain of retail stores in Uruguay
• Disco: a retail chain in Uruguay
• Geant: Several shops operating in Uruguay
• Libertad: a chain of stores in Argentina
• Paseo Libertad: a number of hypermarkets based in Argentina
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The company provides both branded products as well as products under its own labels for its different banners. 

Moreover, Grupo Exito is one of the 10 most sustainable food retailers worldwide. Carulla, one of the banners operating under Grupo Exito, was awarded the Best Colombian Retailer by America Retail. Moreover, Grupo Exito received the ‘’Commitment for Equality’’ title by the Ministry of Labor.

Éxito Foundation was launched in 1993 in order to help and improve social, educational, civic, cultural as well as child nutrition conditions in Colombia. Grupo Exito also promotes sustainable trade thus reducing environmental impacts.

When it comes to suppliers, Grupo Exito is meticulous. The company has published its supplier manual that contains all the rules, norms, regulations, etc. regarding transparency, negotiations, delivery of products, ethical codes, human rights regulations, environment, etc. Suppliers must comply with these practices if they wish to collaborate with the company.