Grupo Boticario

Grupo Boticario was founded in 2010 in order to reorganise the activities of Boticario, a retailer and manufacturer of cosmetics.  Boticario decided to diversify its activities through the acquisition of other businesses.

The company is based in Brazil and manages offices in Sao Paulo, Curitiba, Bogota and Lisbon. 

Grupo Boticario is recognised as one of the largest beauty franchises in the world and is present in 8 countries. The company employs over 7000 people.

Grupo Boticario manages 4 brands:

• O Boticario: Boticario is one of the subsidiaries of the group and offers products cosmetics and hair care products. The company also manages 3600 stores in Brazil as well as 600 stores in other countries. 

• Eudora: a brand of cosmetics which is sold through its own stores as well as online. 

• Quem Disse, Berenice: a makeup brand which obtained the LEED certification. 

• The Beauty Box: a shop that offers makeup, fragrances and hair products which are sourced from various parts of the world. The Beauty Box carefully selects the products and currently offers over 7000 references from over 60 brands.

Grupo Boticario owns 2 factories in Brazil as well as 2 distribution centres. The company also has its own Research & Development centre. 

In 2011, Grupo Boticario acquired Scalina Lingerie, a brand of Brazilian lingerie.

The company also acquired Vult Cosmetics in 2018. 

Grupo Boticario has been involved in the protection of the environment through the Boticario Group Foundation in 1990. The foundation has preserved over 11000 hectares of forest. 

The company has also implemented strategies in order to help protect the environment. For instance, for Boticario, the bags and boxes have been redesigned in order to be more eco-friendly.  The Beauty Box stores use cycled materials for the flooring. 

Group Boticario also encourages entrepreneurship among retailers through the brand Eudora.