Hagar Iceland

Hagar hf. is a leading Icelandic holding company and family of retail and wholesale businesses based in Kópavogur, operating primarily in Iceland with additional operations in the Faroe Islands and the Netherlands. Founded in 2003 and listed on NASDAQ OMX Iceland under the ticker HAGA, Hagar commands approximately 48% market share in the Icelandic food retail market as of 2014.

The company operates through eight independent business units offering comprehensive daily goods retail, wholesale services, fuel sales, and specialty products. Bónus and Hagkaup are two of Iceland's largest grocery store chains, complemented by Olís, a nationwide fuel and convenience service provider with 22 service stations. Aðföng functions as a major warehouse and distribution center handling procurement and logistics for the retail divisions, while Stórkaup operates as a wholesale distributor serving bulk users.

Additional subsidiaries include Bananar, Iceland's leading importer and distributor of fresh fruits and vegetables; Eldum rétt, specializing in online meal planning kits; and SMS, a market leader in the Faroe Islands managing 13 grocery stores and multiple specialty outlets. The company also operates an online beverage store in the Netherlands.

Within Iceland, Hagar's eight business units comprise 40 grocery stores, one online grocery service, 22 Olís fuel stations, 43 ÓB convenience stations, two warehouses, one production facility, one wholesale store, and various specialty locations. In the Faroe Islands, SMS operates 13 grocery stores, three specialty stores, and six restaurants. All Hagar companies prioritize delivering excellent service, quality products at fair prices, and positive environmental and social impact.