Hema

Hema is a chain of stores which was established in the Netherlands in 1926 by Leo Meyer and Arthur Isaac. During those times, department stores targeted a wealthy clientele but the founders’ aim was to launch such stores for “ordinary people.” 

Hema is also present in Asia thanks to its own sourcing offices, which are located in Hong Kong, Shanghai and Bangladesh. Hema operates 760 stores across Europe (Belgium, France, Germany and the UK) and the Middle East (Dubai, Abu Dhabi)

Hema launched an online shop as well.

Hema’s global turnover for 2018 was € 1269.7 million, indicating a rise of 2.7% compared to 2017. In the Netherlands, the turnover was € 935.3 million. By 2018, the company employed 11630 people. 

Hema’s  products categories are as follows:

• Sweet Grocery: industrial pastries, coffee, cookies, etc.

• Savory Grocery: chips, nuts, crisps, etc. 

• Drinks: beer, wine, juice, etc. 

• Personal Care: makeup, face care, oral care, etc. 

• Household: products like scented candles and disposables

• Bazar: a range of bathroom accessories

Hema offers products from brands like Abbey & Ruby, Dreambird, Touraine, Umbrele, etc.

In February 2019, Hema launched a private label, B.A.E (Before Anything Else) a complete vegan make-up and cosmetic line.

The company also has another private label, HEMA which consists of a number of snacks and sweets as well as hygiene products.The retailer provides 32,000 references under this brand and the materials used for production are basically from natural resources.

Hema has also decided to solely purchase cotton which has been sustainably sourced and produced.

Hema’s online shop can be accessed on www.hema.nl