H&M Sweden

Hennes & Mauritz (H&M) is a fashion retailer established in Sweden. The company launched in 1947 and now has shops in 62 countries. The company was listed on the Stockholm Stock Exchange in 1974 and offers online shopping in 33 countries. 

H&M is known as the 2nd largest global clothing retailer and in 2018, the company achieved a turnover of €20.4 billion. H&M is worth around €10 billion.  The firm employs 123283 persons. The company owns over 4500 stores across the world.

In 1976 H&M launched its first store in London and began to expand in Europe. The company launched its online shop in 1998. In 2000 the company launched its first U.S store.

In 2008, H&M ventured in home furnishings and launched H&M Home Stores throughout the globe. 

The company opened its 3000th store in China in 2013. 

H&M has launched several collections with famous designers like Karl Lagerfeld, Stella Mc Cartney and Viktor & Rolf. The company also launched collections in collaboration with celebrities like Madonna. 

H&M owns several brands:

• H&M - the clothing brand available at all its H&M stores

• COS - COS launched in 2007 and focuses on minimalist modern clothing. There are 197 COS stores in 34 countries as well as an online store.

• & Other Stores - this store was founded in 2013 and offers a range of clothes, shoes, accessories and beauty products for women. The company owns 46 stores across the world as well as its own online shop.

• ARKET - ARKET was established in 2017 and offers clothes for children.

H&M also became the holding company of Fabric Scandinavien AB in 2008 when it acquired 60% of its shares. The company has 3 brands: Cheap Monday, Monki and Weekday.

H&M also created the HM Foundation which carries out programmes and invest in the welfare of people. Furthermore H&M also launched the H&M Design Award which helps young designers and fashion graduates enter the fashion industry.